Tehran World Trade Center

Tehran is the business hub of Iran with about 30% of Iran's public-sector workforce and 45% of its large industrial firms. In addition, a considerable number of cultural and trade exhibitions take place in Tehran. In the past few years, after a period of relative stability Iran’s international relations has improved intensely and in 2016, 1.2 million foreign tourists visited the metropolis, which marked a 12% increase in comparison with the previous year. Thus, Tehran business owners and the city officials are on a path to expand their economic relations with foreign countries and heighten their status on an international platform.

Marketing

• Visual Design

• Narrative Story

• Marketing • Visual Design • Narrative Story •

How it works?!

Using the geometry of Chahar Bagh, the legs and the body of the tower each stand on one of the axes, forming a hollow structure in the shape of a pyramid, which has a special resemblance to a windcatcher.

The windcatcher, much like the solar chimney, is a climate-based mechanism that enables the use of natural air flow in the hot and cold seasons of the year.