How can a free form be spontaneous and rational at the same time?
Marketing
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Visual Design
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Narrative Story
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Marketing • Visual Design • Narrative Story •
This was our main challenge while designing the trade pavilion for the seaside park of Varna. We believed that designing a modular pattern should not take away the playfulness and natural quality of the design. So we started with a free form, Afterwards, we tried to find the logical geometrical pattern inside the free form and turn it into modules with the potential for rearrangement.
The free form is broken down to three modules that fitted together easily while natural and playful quality that we were looking for.
